02/09/09

TOURISM IRELAND ANNOUNCES 18M AUTUMN CAMPAIGN

Dear Colleagues,

Today Tourism Ireland has announced an  18M Autumn Campaign in
overseas markets.  The objective is to promote the great things to do
and see and industry value offers to millions of would-be
holidaymakers.

Up to 30% of overseas visits are recorded between September and
December each year.  Tourism Ireland will be working with groups like
the Irish Hotels Federation, the Northern Ireland Hotels Federation,
the Irish Tour Operators Association and other industry bodies to
deliver a strong, concerted message to consumers, trade and media
overseas.  The campaign is about winning business this autumn as well
as giving the island of Ireland a significant push as we head into
2010.

Later this autumn, we will be announcing additional action plans
arising from our strategic reviews in Great Britain and Germany   key
markets for the current and future development of tourism to the
island of Ireland.



Niall Gibbons
Chief Executive